What’s a personal brand and why do I need one?
A personal brand is how you present yourself to the world. It’s who you are, the message you want to be known for, the legacy you want to leave, and the way you serve others. The uniqueness of who you are is the reason people want follow you, buy from you, or know, like, and trust you.
Chances are, if you own your own creative business or are in any type of sales or visible role, you already have a unique personal brand. People buy from you because of YOU.
If you’re a solo-preneur, or own your own business, and people do business with you because of YOU, you probably have a personal brand.
If you are an expert in your field, regularly communicate with your audience, and they look forward to hearing from you, you probably have a personal brand.
Think of a personal brand as a business asset — the more you build it, the more valuable it becomes. And because people are so visual, personal brand photography is one of the best ways to help grow a consistent and recognizable personal brand.
If you work for a larger company, though, you may still have a personal brand. If you’re in sales, for example, some of your clients may be choosing to work with your company because they enjoy working with YOU. By cultivating your personal brand, you (and your company) will enjoy greater success.
Here are 3 things you can do right now to start curating your own personal brand.
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